Mention DEC2025 and get 15% off your next print service!
Brad London
Founder & Owner, Sales
Lake Country Media is built on real local roots. When the Albion-Holley Pennysaver Inc. closed, Brad London took decades of relationships, community trust, and nearly 20 years of sales experience and kept serving the businesses that relied on him. With more than 30 years of business ownership behind him, Brad has always been the kind of person who over-serves on purpose — not because it’s expected, but because it’s who he is.
Brad doesn’t just sell advertising; he shows up. He’s known for going out of his way to make whatever a customer needs actually happen — whether that means finding a creative solution on the fly, tracking down information after hours, hand-delivering orders across the county, or pulling off rush jobs when someone is in a bind. If there’s a way to solve the problem, Brad finds it. And if there isn’t an obvious way, he’ll invent one. That dedication is the foundation Lake Country Media is built on.
That same spirit runs through the rest of our team.
Meet the Team
AJ Gere
Deborah Hughson
Tom Rivers
Creative Director, Designer
AJ, our Creative Director, started as a junior designer at the Albion-Holley Pennysaver and learned firsthand what local businesses really need from their advertising. Over the years, AJ has become a go-to creative problem-solver — someone who can take a vague idea, a scribbled note, or a last-minute request and turn it into clean, thoughtful, effective design. From branding to layout to full campaigns, AJ brings clarity, creativity, and heart to every project.
Tom Rivers
Deborah Hughson
Tom Rivers
Editor – Orleans Hub
Tom Rivers left The Daily News in Batavia in March 2013 after 16 years to help start The Orleans Hub. As editor, Tom oversees the site’s reporting, ensuring accurate, timely, and community-focused coverage for Orleans County.
Deborah Hughson
Deborah Hughson
Mike & Cheryl Wertman
Front Counter
& Accounts Receivable
Holding everything together at the front of the office is Deb. With a lifelong background in customer service, she makes every interaction feel easy and welcoming. As our front counter receptionist and accounts receivable lead, Deb is often the first friendly face you meet or the warm voice on the phone. She keeps things organized, running smoothly, and genuinely connected.
Mike & Cheryl Wertman
Mike & Cheryl Wertman
Mike & Cheryl Wertman
Reporter & Photographer Duo – Orleans Hub
Mike covers local high school and youth sports while Cheryl captures the action with her photography. Together, they bring the excitement of games and events to life, ensuring the community experiences every moment.
Ginny Kropf
Mike & Cheryl Wertman
Ginny Kropf
Correspondent – Orleans Hub
Ginny is one of the Orleans Hub’s most experienced and respected reporters. Covering the Medina area, she brings decades of journalism expertise, a sharp eye for stories that matter, and a reputation for delivering accurate, engaging coverage that keeps the community informed.